About The Work Technical Marketing Field Notes
Demo Intelligence TDCI Framework Example Library Score a Demo
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Demo
Intelligence

Tools and frameworks for technical marketers who build, score, and benchmark enterprise software demos.

The demo is the most underscored asset in enterprise software. It is built against no standard, reviewed against internal comfort, and shipped with no vocabulary for what good looks like. ThinkRoot Demo Intelligence is the practitioner platform built to fix that.

1
Tool live now
11
Demo categories scored
6
Production methods evaluated
848
Demos scored
73%
Score below 80 first run
v1.2
TDCI framework published
The Foundation
Built on the
Demo Coherence Index

Every tool in the ThinkRoot Demo Intelligence platform applies the TDCI framework. The standard is public, versioned, and authored. Not a black box. Not a vendor rubric. A practitioner framework you can read, cite, and argue with.

Read the full framework →
◈
Keynote
3-7 min
▶
Teaser
90s-3 min
⟳
Explainer
5-7 min
⊞
Product Session
15-20 min
⬡
Sandbox
Self-paced
⬢
Deep-Dive
45-90 min
◉
Live SE Demo
30-45 min
◇
Analyst Briefing
15-30 min
⊡
Trade Show
5-10 min
◆
Exec / EBC
Half-full day
◎
Customer QBR
60-90 min
The reader behind the score

Every score has a reader behind it.

The Demo Coherence Scorer applies the TDCI the way Samuel reads a demo. Not how finished it looks. What it actually proves. He listens to the whole thing, then returns a verdict that never goes to the surface.

PatientLiteralUnbribableOn your side
Samuel, the ThinkRoot Judge, the reader behind the Demo Coherence Scorer
The Tools

What we've built.
What's coming.

The Demo Intelligence platform grows tool by tool. Each one applies the TDCI framework to a distinct practitioner problem. Tool 01 is live. The roadmap is honest about what's next.

Tool 01
Live
◎
Demo Coherence Scorer
Score your demo against the TDCI framework. Category-aware. Production method-aware. Honest.

Paste a script, upload a file, or drop a YouTube URL. Select your category from eleven formats and your production method from six options. The scorer applies weighted TDCI dimensions calibrated to your format and returns a 0-100 score, letter grade, diagnostic report, and ordered recommendations. 3 scores free every month, no account required. Pro tier coming for unlimited scoring, history, and roadmap-safe ZDR mode.

11 Categories
6 Prod. Methods
Weighted Dims
3 Output Tabs
Free to start
ZDR Pro
Live SE Demo / Live Product
A  92
92 A /100 Discovery Narrative Dialogue Feature Tech Production

Discovery alignment is the strongest predictor of close rate. This demo gets it right.

TDCI Example Library
Not sure what to submit? See scored before and after examples across four demo formats.
See Examples →
Tool 02
Coming Soon
⬡
Competitive Benchmark
How does your demo narrative compare to how the category tells its story publicly?

Surface the top demos in your category from YouTube. Run the same TDCI scoring framework against them. Identify gaps in how the category opens, what proof points it leans on, and where narrative failures are consistent across vendors. The insight is not "they demo X feature." It is "nobody in this category anchors to a buyer outcome in the first 90 seconds."

YouTube extraction
Category matching
Side-by-side scoring
Gap analysis
In Development →
■
Tool 03
Coming Soon
∿
Scoring History
Track a demo's coherence score across versions. Measure the delta, not just the score.

Score the same demo before and after a revision. Track dimension-level improvement over time. See which fixes moved the needle and which rewrites were neutral. Built for teams iterating on a keynote, product session, or analyst briefing through multiple review cycles before the final delivery date.

Version tracking
Delta scoring
Team accounts
Review workflow
In Development →
■
Annual Research
Planned
◇
State of Technical
Marketing Demo Quality
The first industry benchmark for demo coherence scores across categories and verticals.

Aggregate scoring data from the Demo Coherence Scorer, anonymized and synthesized into an annual report. Which categories score lowest industry-wide. Which dimensions fail most consistently in keynotes. Where SaaS, security, and infrastructure vendors diverge in narrative approach. The report that makes the TDCI a primary source rather than a practitioner framework.

Industry benchmarks
Category breakdowns
Vertical comparisons
Annual cadence
2026
First edition target
Platform Roadmap

Where this goes
from here.

Now
Demo Coherence Scorer v1

Free public scoring. Eleven categories, six production methods, TDCI framework applied. Paste, upload, or YouTube URL. Three output tabs.

Next
Pro Tier. Roadmap-Safe Mode.

ZDR-backed API. Content evaluated, never retained. YouTube transcript extraction. Scoring history across sessions. PDF support.

Next
Competitive Benchmark Layer

Category-matched public demo corpus. Side-by-side TDCI scoring. Narrative gap analysis across the competitive landscape.

Later
Team Review Workflow

Multi-version scoring, team accounts, shared scoring library. For organizations iterating demos through multiple review cycles.

Later
Annual Industry Report

Aggregate benchmark data from real TDCI scores, published once enough demos have been scored to make the benchmark credible. The State of Technical Marketing Demo Quality.

Pricing

Free to start.
/pro

The framework is free. The scorer gives every practitioner three full diagnostic scores every month, no account required. Paid tiers exist for the use case that actually needs protecting: roadmap content that cannot leave the building.

Free
$0
3 scores free every month. No account required. No card.
  • 3 full diagnostic scores per month
  • All eleven demo categories
  • All six production methods
  • Full three-tab output
  • Paste script or upload file
  • No scoring history
  • No roadmap-safe mode
  • No team accounts
Start Scoring Free
Built for Practitioners
Pro
$29 / month
Roadmap-safe scoring. ZDR-backed API. Content evaluated, never retained.
  • Everything in Free
  • Zero Data Retention API. Your content is never stored or logged.
  • Scoring history across sessions
  • YouTube transcript extraction
  • PDF upload support
  • Score the same demo across multiple categories
  • No team accounts
Coming Soon
Enterprise
Custom
BYOK or private deployment. Your Anthropic key, your data contract, your infrastructure.
  • Everything in Pro
  • Bring Your Own Key (BYOK). Data flows under your own Anthropic agreement.
  • Private deployment option
  • Team accounts and shared scoring library
  • Benchmark data access
  • ThinkRoot advisory alignment session included
Contact Chad
The Foundation
The Demo Coherence Index
is the standard. Download it free.

The TDCI framework document defines the eleven categories, dimension weights, scoring philosophy, production method matrix, and diagnostic pattern library that every ThinkRoot Demo Intelligence tool is built on. Published, versioned, and yours to use with attribution.

Read the Framework Score a Demo Free

Free. Email gate only. No paywall.