Advisory
You have a technically complex product. The story is not working yet.
ThinkRoot offers fractional advisory engagements for technically complex enterprise software companies and AI-era founders. Organizations where the gap between what the product does and what the market understands is widest, and most expensive to leave open.
What the engagement looks like
Engagements are built around the specific gap. Positioning and messaging architecture developed from the product outward, not from a template inward. AI narrative workshops for PMM and GTM teams, half-day, deliverable-backed. Fractional retainer at 10 to 20 hours per month for ongoing narrative architecture, analyst briefing preparation, and competitive framing. Scoped project work available for specific launches, repositioning efforts, or GTM story development.
"Chad has a unique strength to think outcomes first, and then layer in the technical requirements to meet those goals."
Matt Gowarty · Director, Product Marketing, IT Operations
"He takes a complex problem, turns it over, and comes back with something smart and elegantly simple. Whether untangling GTM messaging or positioning a new product, Chad always brought clarity where there was noise."
Bill Hansey · Product Marketing Director · ServiceNow
Speaking
A practitioner voice. Not a panel moderator.
Gartner IT Symposium, ServiceNow Knowledge, Service Management World, World Forums, CreatorCon. The talks that land best are the ones where the audience is technically literate and the speaker is not reading from a slide.
Topics that work
The AI narrative arc, and how enterprise IT storytelling must evolve from feature announcement to transformation proof. Making technically complex products impossible to ignore in market. The architecture of a demo that shifts how an audience thinks about a product. Building a technical PMM function inside an enterprise AI organization from scratch.
"He built and delivered the keynote demo for the EVP of ITx Product Management at Knowledge 2025. The demo was exceptionally well received by thousands of customers and stood out as a defining moment of the event."
John Lee · Product Marketing, AI Platform · Samsara
Message received.
I will review the situation and come back with a direct take on whether and how I can help. Expect a reply within 2 business days.
Message received.
I will review your event details and follow up within 3 business days with availability and topic ideas.
